Not only color matters, typographies for infographics are also an essential aspect when designing this type of visual material, as they must be as legible as possible to fulfill their purpose: to be understandable for the reader.
Typographies for infographics can be a resource that gives the necessary dynamism to infographics, besides making them more attractive and interactive.
Just as you think about the structure you want to give to your infographic and make your sketches, you should also evaluate which is the best font or fonts for infographics, because yes, you can combine them! Although first know which are the most used… then play with them according to your needs and the style of your infographic.
How to work with fonts for infographics?
Let’s starts with titles
You can use titles in uppercase or lowercase, and play with that aspect, but don’t overdo it. It has been proven that the brain reads lowercase letters faster. Also, remember that the use of capital letters feels like a “shout”.
Another key is to choose an attractive title that catches your reader’s attention and place an image nearby.
Differentiate titles and subtitles from the body
When we talk about typographies for infographics, it is essential to remember not to confuse titles, subtitles and body text. There must be a variation in size, thus facilitating the reading of your infographic.
We recommend that, when choosing fonts for infographics, you use a size of 10 points; at most you can reduce it to a size of 8
Be careful with the underlining of your typographies for infographics, since this aspect can make reading difficult. Also, be very attentive to the stroke of the underlined line, it must be very harmonious and proportional to the size of the typeface you have chosen.
Take care of the wording
It is useless to choose the best typefaces for infographics and magnificent illustrations if you do not take care of the wording of your texts. Work very well on your content, take care of the spelling and wording, that is part of your image and your message! It is just as important as readability.
Don’t choose the typography at the last minute
The recommendation par excellence when designing an infographic is to make a sketch. Besides allowing you to properly organize the information and give it a strategic structure, it also allows you to test color combinations, give it a style, play with different sizes and typographies.
Remember that the typography of your text will communicate your message, so it must be understandable.
How to combine typographies for infographics?
Typographies for infographics must be carefully combined so that they fulfill their purpose, this is essential, since they must attract attention, but they must also be as clear as possible.
Knowing how to combine is essential for your infographics to have harmony, some examples: A combination of serif type (with graphic or serif endings) with a sans-serif (without graphic or serif endings)
Script fonts have a style very similar to handwriting, therefore, they are very popular when making infographics, especially because they give an elegant, fun, feminine, classic but also contemporary look and above all very pleasing to the eye.
Since they are derived from calligraphy, they lend themselves to casual or formal themes, so they give a lot of personality to infographics when used sparingly.
These typefaces for infographics are fluid and have a sophisticated, elegant look with beautiful strokes. Our recommendation is to use them for small blocks or for titles, as they can make legibility difficult. In this style we recommend the following fonts: Hummingbird, Quarzo, Metroscript and Malbec.
These fonts are fun and friendly, so they will give personality to your infographics, as they seem to be drawn in a fast and casual way, which gives a relaxed and close style. Some fonts for infographics that we recommend: Mistral, Kaufman and Brush Script.
This type of typography is characterized by light projections with the termination of a small stroke. They are fonts that transmit authority, security, honesty and integrity, so they work to make allusions to traditions, institutions and traditions. Depending on the subject matter, it can be one of the most recommended typefaces for infographics.
Among typefaces, it is very popular for the media but also in the fashion world.
Sans – Serif
It has a very modern design. You can use it in its “Bold”, “Light” and “Ultra Light” versions , generating a sophisticated and neat style, ideal for minimalist, modern, elegant, clean, neat and stylish looks. The most popular font in this classification is Helvetica.
This typeface presents a marked contrast between the strokes and the vertical axes, so it does not give that feeling of natural reading flow. It goes very well for titles or subtitles. Some recommended fonts in this subcategory are: Badoni, Ambroise, Bedini and Didot.
These letters are influenced by Didone although they have some progression and some late transitional show, here we can find: Perpetua, Americana, Baskerville and Bulmer.
These typefaces are characterized by having their roots in calligraphy, although they have strong features, with light strokes of slanted crossbars and a slight thickening in the strokes. In this sub-category you can find fonts such as: Verona, Kennerley, Jenson, Gill sans and Cantaur.
Serif Old Style
It is a much more defined typeface than the Humanist, as it has thick strokes with much more contrast and finer strokes. In addition, it has a certain ascending wedge shape. In this subcategory are: Times New Roman, Palatine, Garamond and Caslon.
These are typefaces for infographics ideal for legibility, plus they have a greater thickness in their strokes, although slightly similar to the Didone font. Among them are: Franklin Gothic, News Gothic, Venus and Akzidenz Grotesk
Unlike “Grotesque”, these typefaces for infographics are much more refined, giving an air of neutrality and simplicity, therefore, they are ideal for headlines. Some fonts in this subcategory are: Frutigers Univers, Helvetica, Din 1451 and Folio.
This typeface is characterized for being modern thanks to its geometric shape, besides the strokes are firm, strict and with characters created from geometric shapes. Here we find: Futura, Avant Garde, Eponymous and Kabel.
Among the typefaces for infographics, Humanist has excellent legibility as well as San-Serif. The design may seem rigid, but they are highly recommended for distance or on-screen reading. Among these fonts are: Frutiger, Gill Sans, Verdana and Roboto.
Choosing creative fonts for infographics
The fonts used in infographics are important because they must facilitate reading and comprehension. Although it may seem like an easy task, it is not. Typographies themselves are an art form, therefore, they have well-defined characteristics, which must be used strategically, since the success of our infographics will depend on it.
The main objective of an infographic is to offer the greatest amount of information at a glance, therefore, the text must be in harmony with the image that accompanies it. That is the secret of an efficient typography!
Oswald is one of those typographies for infographics par excellence due to its legibility. Although it has its variants -at least 10- in general, it is a font with a neat stroke that makes it impeccable. The best thing is that it has an open license, so you can use it freely in your infographics.
Among the script fonts, Mooglonk has a very classic and elegant style, which can be used to highlight central ideas or titles . It was designed by Alit Suarnegara and its appearance is calligraphy, so it will give a fresh look to your infographics
Norwester is one of those fonts for infographics most recommended for its readability, as it is characterized by having a uniform, condensed and geometric pattern, which facilitates reading quickly.
It was designed by Jamie Wilson and is perfect for titles or highlighted phrases, as it tends to be eye-catching. The best thing is that its use is free!
This is one of the most popular fonts for infographics in the world. If you are looking for a script font, Streetwear is ideal, especially when you want to give your project an elegant or retro style, perhaps from the sixties or seventies.
Even the style, stroke and presence it has can work for a company logo, as it generates an appropriate visual impact.
5. Space Grotesk
This is an open font derived from the sans serif typeface Space Mono. It is one of the most recommended typefaces for infographics due to its legibility so that all textual contents are clear and easy to read.
Space Grotesk, designed by Florian Karsten, has straight and firm strokes which makes it an ideal font for the content of your infographics, it has the quality and shape necessary to be used in more than 65000 characters
6. Sansa Kid
If you are developing a children’s project, Sansa Kid will be very useful. Among the typographies for infographics this one was created especially to make it clear and fun to read for the little ones.
This is a nice font for infographics for children, because it has a fun look and its curved strokes make it much more understandable, plus its tendency to be Bold makes it much more striking.
This is a sans-serif font designed by André Harabara. Composed of 169 glyphs and with versions: bold. Normal, italic, light… in short, a complete family with which you can play in your infographics.
It is ideal for highlighting short texts thanks to its neat and slightly elegant stroke, which even makes it an excellent choice when making logos .
If you are in need of a Bold font, Fela is our recommendation, because its thick stroke is ideal for infographics as it is quite striking.
Designed by Laszlo Feja, Fela will steal the attention of your readers, and since it is free to use, you can use it in personal or commercial projects. The best thing is that it is very combinable with other typefaces, in fact, it goes very well with most of them, keeping the harmony we are looking for in an infographic.
Parking is a rather stylized and rigid tall style typeface , with faint rounded twists, which give a very interesting retro and striking look. The only disadvantage is that it is not free to use, you must pay a small fee to download it and use it in your projects.
This is a font widely used for headlines in print media, also as titles in digital marketing and the publishing world.
Gentona, designed by René Bieder, is one of the most legible typefaces for infographics thanks to its curved and strong style,so it will become the focal point of your infographics.
The best thing is that it conveys a lot of neutrality and neutrality, so it will be perfect for the content of your infographics as it does not tend to distract, does not confuse and is clearly understood. In addition, it has two other versions -Gentona Extrabold italic and Gentona Extrabold- for titles or highlighted phrases.
You may want to read: The 15 best fonts for weddings (2022)