Psychology of the colour green (2021)

Tonalidades psicología color verde.

In this article, we bring you some interesting details about the psychology of the colour green

Green is a colour that can evoke powerful emotions. It is a dominant colour in nature that brings to mind growth. Think about nature and see the incredible variety of shades of green that express renewal and life. Green evokes a sense of abundance and is associated with refreshment and peace, rest and security.

Green helps people feel rested and safe. People are invited to wait in the “green room” before going on camera to relax. Many doctors even use green in their practices to reassure patients. Green promotes a balance in the brain that leads to decisiveness. However, green can also be perceived negatively when associated with materialism, envy and possessiveness.

The colour green is a mixture of the two primary colours, blue and yellow. Blue is often used to create a sense of security and confidence in a brand. (See this article to learn more about the colour blue in marketing). Yellow represents optimism and youthfulness, and is often used to attract attention. Blue and yellow are somewhat opposite in terms of the emotions they evoke. Green is the colour that combines them in various shades to create even more variations of emotion.

Lighter greens, which lean more towards the yellow end of the spectrum, are more associated with freshness: think of the first leaves of spring. Darker greens are more associated with stability and growth: think of the more mature green leaves of summer. Green has many shades and variations, some of which we will name below.

Symbolism of the colour green What emotions and sensations are associated with green?

Psychology of the colour green

Positive and negative associations of green

The positive words associated with the colour green are: growth and vitality, renewal and restoration, self-confidence, reliability and security, tact, emotional balance and calm, nature-loving and family-oriented, practical and down-to-earth, sympathetic, compassionate and caring, generous, kind and loyal with a high moral sense, adaptable, encourages “social bonding” of clubs and other groups, need for belonging.

Some of the negative associations are: possessiveness and materialism, indifference and , envy, selfishness, greed, avarice, money-grubbing, thoughtlessness and inexperience.

You’re probably familiar with some negative phrases that include the colour green, such as being green with envy or turning someone green, which means to criticise a person negatively.

Symbology and psychology of the colour green

What does the psychology of the colour green symbolise and how does it influence us?

Harmony and balance: Green is the great balancer of our mental, emotional and physical energies, which is why there is so much green on our planet. Green is the heart centre of the body.

Growth: As in nature, green leaves indicate that the plant is still growing.

Hope: Green is the anticipation of what’s to come, of seeing the future positively.

The Colour Green in Spirituality

Anahata Chakra in green colour.

Green is the colour of the fourth chakra, the heart chakra or Anahata. It is located in the centre of the chest, in the heart region. Note how the heart chakra serves as a bridge between the lower triangle (the root, sacral and solar plexus chakras) and the upper triangle (the throat, third eye and crown chakras). The psychology of the colour green goes far beyond our minds.

+  Yellow colour

Green… fresh, leafy, lush, lush, raw, tender, green, budding, developing, growing… it is the colour of healthy relationships and is a great healing colour for our eyes as it is said to be the most restful colour for the human eye. It is even claimed that it can improve vision.

Anahata Chakra, and means “unharmed, unstruck”. Serenity, calmness, balance, and a feeling of kindness and compassion for oneself and others are the themes of the Heart Chakra.

Popular shades of green

Variations in the shade of green.
The psychology of the colour green

Pale green: Being the colour of new growth in plants, it indicates immaturity, youth and inexperience. It allows us to see things from a new perspective, to start afresh.

Emerald Green: It is an inspiring and uplifting colour that suggests abundance and wealth in all its forms, from material well-being, to emotional well-being and creative ideas.

Jade Green: The colour of trust and confidentiality, tact and diplomacy, jade green indicates a generosity of spirit, giving without expecting anything in return. It enhances wisdom and understanding of the world, aiding in the quest for enlightenment.

Lime green: Lime green inspires youthfulness, naivety and joy; it is most appreciated by young people. It creates a sense of anticipation and helps to clear the mind of negativity.

Dark Green: Dark green has a certain degree of resentment. Often used by wealthy businessmen, ambitious and always in search of more wealth, dark green signifies greed and selfish desire.

Aqua: Aquamarine calms the spirit, offering protection and healing for the emotions.

Olive Green: Although it is the traditional colour of peace, “offering an olive branch”, olive suggests deceit and betrayal, blaming others for your problems. However, there is also a strength of character in it that can overcome adversity to develop understanding and care for the feelings of others.

+  Psychology of the colour orange. Guide 2021

Yellow Green: This green colour suggests cowardice, conflict and fear.

Grass green: Grass green is the colour of money. It is safe and confident, natural and healthy, and occurs in abundance in nature.

As you can see, the psychology of the colour green is very broad and interesting and it is a colour widely used in advertising, decoration and psychology for all the positive feelings it conveys.

If you want to discover all the details about the symbology, meanings and uses of other colours, take a look at our articles on colour psychology and how colour influences advertising, where you can find a detailed analysis of the psychological effect of different colours.


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