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The Timeless Logo of Bentley: A Graphic Designer’s Perspective

History of Bentley logo.

Bentley Motors Limited‘s journey isn’t just about high-end cars. It’s a saga of overcoming financial and emotional setbacks. Imagine the gut punch Walter Bentley felt, becoming an employee in his own brainchild. The company, birthed from a £8000 prize and a dream on 10th July 1919, faced its demons. Financial turmoil led to Woolf Barnato’s intervention, but cost W.O his leadership role. In 1931, the company changed hands again, bought by the British Central Equitable Trust. Yet, amidst this turmoil, one element stood resilient – the Bentley logo. It’s an emblem of prestige, craftsmanship, luxury, and innovation.

Historical Significance and Continuity

Classical Bentley logo and its secrets.

From its inception, Bentley’s logo has remained unaltered, a rare feat in corporate history. The winged insignia reflects not just a brand but an era of motoring excellence. This stability in design speaks volumes. It’s a nod to continuity and tradition, key elements in luxury branding. For a brand that has seen its share of upheavals, this emblem is a constant, reassuring presence.

Design Elements and Symbolism

The Bentley logo is a masterclass in design. It comprises three key elements: the left wing, the right wing, and the tail wing, all enclosed within two oval frames. This structure is reminiscent of the winged solar disc, a symbol of power and mobility. Central to this design is the ‘B’, encapsulated within a circle, asserting the brand’s identity. This configuration isn’t just about aesthetics; it’s laden with symbolism. The wings convey freedom and superiority, while the circular ‘B’ centers the brand’s legacy.

Aesthetic Appeal and Modernity

Despite being over a century old, the Bentley logo stands out as modern and elegant. Its design strikes a balance between classical elements and contemporary appeal. This duality is not easy to achieve. Maintaining a design that resonates with both past glory and modern sophistication is a testament to the logo’s timeless nature.

Brand Representation and Market Perception

The logo is more than a design; it’s Bentley’s identity. It encapsulates the brand’s core values – luxury, performance, and craftsmanship. In the luxury car market, these elements are non-negotiable. The logo does an exceptional job of communicating these values. It’s not just seen; it’s experienced. Every time one spots the logo, it evokes a sense of exclusivity and elite status.

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And there you have it, a journey through the elegant world of the Bentley logo, a symbol that gracefully combines luxury, heritage, and modern sophistication. We´re super curious to hear your take on this iconic emblem. What does the Bentley logo evoke for you? Does it whisper tales of opulent adventures, or does it roar with the promise of high-octane thrills? Maybe it’s the artistry of the design that captivates you, or perhaps it’s the rich history behind each curve and letter. Whatever it is, we´re all ears. Drop your thoughts in the comments below or hit us up on our socials. Let’s turn this monologue into a dialogue and share our fascinations, perspectives, and maybe even a few friendly debates.


With a degree in Psychology and a passion for flamenco guitar and board games, my professional journey has deeply explored the intricate link between human behavior and marketing. Over the years, I've honed my ability to analyze and interpret market trends and consumer responses. At The Color Blog, I blend my psychological insights with my love for writing, providing unique perspectives on marketing, history, and the human interactions that shape our digital age.View Author posts

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