What is embossing? Everything you need to know
Like letterpress printing, the embossing process in printing uses bespoke dies to create the raised paper according to the design. The opposite effect is also possible using the same process,…
Printing
What is varnishing in printing? Everything you need to know
Varnishing refers to the coating with varnish that is applied to certain printed products during or after printing. A varnish is usually added to a piece to improve its appearance…
Types of binding for books
There are very specific reasons to choose between the different types of binding for books. Get to know the advantages of each and decide which style best suits your book…
What is glazing or laminating?
Glazing or lamination is the process of applying a thin layer of plastic to sheets of paper or card to enhance and protect the printed material. The most common types…
What is wrap-around folding?
The wrap-around folding, also known as the tri-fold (in its simplest version), is commonly used for multi-page advertising brochures. To create the popular tri-fold, the sheet is folded inwards twice:…
Zig zag folding What is it?
Let’s talk about zig zag folding One of the most common print finishes you will see is folding. Folding is a procedure that usually takes place after printing and cutting.…
A GUIDE to understanding the most common poster sizes
Billboards are great. Whether for advertising an event, marketing a product or simply for decoration, they can be captivating, beautiful and cost-effective. But choosing the right poster sizes is key.…
Lead acquisition with print advertising
Strange as it may seem, many marketers are enthusiastic about using digital advertising campaigns for lead acquisition, but are hesitant when it comes to print campaigns. They say that print…
Glue binding What is it?
In this article we will discuss glue binding, one of the most common and widely used types of binding When printing a book, catalogue, magazine or any similar product, one…
Where to print books?
There is no single answer to this question. There are many places where to print books, but for every need one option is best. Giving advice is dangerous. What may…