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What is a Color Chart?

La carta de colores es un muestrario o catálogo de colores.

A color chart is a visual tool that displays a variety of colors or shades, often organized into a series of swatches or chips. They are used in a variety of industries to facilitate the selection and communication of specific colors.

Let’s take a brief tour of the various areas where color charts are typically used as a tool.

  • Painting and decorating: Paint stores often offer color charts to help customers choose the exact shade they want. These charts show a range of colors available in specific paints.
  • Graphic design and printing: Graphic designers use standardized color systems, such as the Pantone system, to ensure color consistency across different media and printing processes.
  • Textile industry: When choosing fabrics or dyes, color charts can help designers and manufacturers specify and select accurate colors.
  • Cosmetics: Makeup brands often offer color charts for their foundations, eye shadows, lipsticks and other products to help consumers find the shade that best suits their skin or preference.
  • Automotive industry: When purchasing a vehicle or repainting one, color charts can be used to select the exact color of the car or motorcycle.

would you like to know other graphic design and printing terms? Don’t miss our professional dictionary, where we detail more than 220 different terms that every graphic arts professional should know.


With a degree in Psychology and a passion for flamenco guitar and board games, my professional journey has deeply explored the intricate link between human behavior and marketing. Over the years, I've honed my ability to analyze and interpret market trends and consumer responses. At The Color Blog, I blend my psychological insights with my love for writing, providing unique perspectives on marketing, history, and the human interactions that shape our digital age.View Author posts

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